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YouTube offers you a chance to build your community. You’re more likely to capture their attention than you would on other platforms.ģ. This distinction means that your audience found you through intent, which is huge. However, on YouTube, users are actively searching for content. You see, on Facebook and most other social media sites, users simply (and mindlessly) scroll to find inspiration and information. You may be accustomed to using Facebook or Instagram for book promotion (and definitely keep doing that), but YouTube has an edge that the others don’t: YouTube users are more engaged. YouTube is different from other social media platforms. You can have a commercial on Times Square and still not get as many eyeballs as you could with a well-designed YouTube video.Ģ.
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If you’re looking for exposure, it doesn’t get any better than this. And here’s another fact: Google owns YouTube so it also sends traffic to YouTube. It’s the second largest search engine on the Internet (second only to Google).
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When you think “book marketing,” you don’t immediately think YouTube, but here’s why you should:ġ. Because the future’s passing us by, let’s jump right into the whys and hows of using YouTube to promote your writing. YouTube is a wonderful marketing platform, and you need to be on there to hawk your wares and corral your community. If you haven’t considered YouTube before, now’s the time to do so. Video may have killed the radio star, but it could do wonders for your career as a writer.